Part of a 12-month campaign, The Year Of The Unexpected, to highlight the Chevy Malibu’s unexpected greatness. (Industry awards for Chevy: many. Members of the public who know about them: not so many).

The output: Multiple article series in magazines ranging from Vanity Fair to Glamour and a video series (an episode of which is here) featuring various musicians’ superfans unexpectedly meeting their idols and joining them for a “sound test” listening session in a Chevy Malibu.