Chanel’s J12 watch was iconic in the ’90s, and the brand wanted to make it relevant for a new generation of young women around the world.

The output: when it comes to the J12 consumer, Chanel says that “time does not control her – she controls time.” In that spirit (and considering the popularity of comics among multiple age groups in Asia, a key market), we came up with and wrote the initial story for a film-noir influenced graphic novel, “Stealing Time.” It featured a diverse cast of self-possessed women engaged in a complex heist. Their antagonist is an NYPD detective who is trying to solve the crime before he runs out of time and loses his career.

“Stealing Time” was translated into ten languages (from French to Thai) and launched simultaneously on the websites of multiple international editions of Vogue around the world.

Script: Elizabeth Wood (writer/director of the acclaimed film White Girl), Artist: Rafael Grampá (Batman, X-Men, DC Comics, Marvel).

Excerpts below. Full graphic novel here.